A Digital Activist specializing in brand identity, strategy and integrated digital campaigns.
Resume
Professional Summary
I'm a passionate brand planner and marketer with experience building data-informed brand identities and digital strategies.
Some of my strongest characteristics are my ability to complete work within strict timelines, coordinate with several teams for deliverables and oversee, manage and execute complex campaigns that have multiple moving parts. I am an avid learner, am fast to adapt to new environments, and constantly strive to grow professionally.
Skills
Digital & Social Media Strategy Creative Strategy Branding
Brand Identity Studies Campaign Management & Execution
KPI Reporting & Data Analytics Influencer Marketing Strategies
Digital Playbook Development Creative Direction
Platforms
Facebook Instagram Twitter LinkedIn TikTok Pinterest Snapchat
Work Experience
2023 - Present
Strategist
Momentum Worldwide
As a Strategist, I am responsible for strategizing, executing and reporting on all our experiential activations for brands under the General Motors umbrella. Using research and data-driven strategies, I work closely with our integrated agency team to deliver winning projects. Experiential marketing is new to me, but I am diving in with a burning curiosity and passion for learning and bringing my best transferrable skills to this new space.
2021 - 2022
Social Strategist
AntiSocial Solutions, a ThinkingBox company
As a Social Strategist, I was responsible for leading, planning, and executing brand explorations and cohesive digital strategy for several clients across industries of fashion, retail, health, entertainment, tech, and more. I was challenged with several integrated social campaigns, brand identity explorations, and social & digital playbook developments.
2020 - 2021
Social & Digital Strategy Consultant
As a Strategy Consultant, I was the one-man team working on creating an online brand identity, persona, and strategy from scratch. My role included developing, planning, and executing a high-level brand guide that would act as the source of truth for all digital and social media content production and online strategy in an industry with several limitations and regulations.
2018 - 2019
Junior Social Strategist
As a Junior Social Strategist, I was tasked with providing ongoing support to our strategy team to deliver social media strategies for clients across multiple disciplines, as well as scheduling, posting, and reporting on content and its performance.
2017 - 2018
Social Strategist Intern
As an Intern on the Social Strategy team, I made the most of my time here by learning from my coworkers and mentors at the agency to ensure I was well-equipped to contribute to teamwide efforts on delivering social media campaign strategies and execution.
Certifications
Issued April, 2023
Fundamentals of Digital Marketing
Google Digital Garage
Issued July 7, 2021
Digital Marketing
BrainStation
Issued November 10, 2021
Social Media Marketing
BrainStation
Expires June 3, 2024
Google Analytics for Beginners
Expires June 7, 2024
Advanced Google Analytics
Issued April, 2023
Google Analytics Certification (GA4)
Issued April, 2023
Certified Marketing Insider
Issued April, 2023
Marketing Strategy
Issued April, 2023
Marketing Solutions Fundamentals
Issued April, 2023
Content & Creative Design
Issued April, 2023
Digital Marketing
Hubspot
Issued April, 2023
Social Media Marketing
Hubspot
Education
2015 - 2020
University of British Columbia - Vancouver
BC, Canada
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Completed Bachelor of Science degree (graduated 2020)
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Major: Biology
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Minor: Commerce (Marketing)
2011 - 2015
United World College of South East Asia - East Campus
Singapore
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Completed International Baccalaureate (IB) diploma with a final score of 40
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Higher Levels: Biology, Chemistry, Econommics
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Standard Levels: English, Mathematics, Spanish B
Interests
Health & Fitness Videogames Reading (Strictly non-fiction) Longboarding Watching Sports DIY Projects Graphic Design
** Interesting fact: I've created and owned 2 clothing brands!